Meet Beau Corrales

For most of my life, I knew exactly how to answer the question, “Who are you?” I was a football player.

I played Division I football and graduated from UNC and SMU before earning opportunities at the NFL level. Football shaped my schedule, my relationships, my goals, and for a long time, the way I saw myself.

But several injuries, surgeries, and setbacks eventually brought my playing career to an end and forced me to confront a question I had never spent much time answering: Who am I when football is no longer the thing I do?

That question became the starting point for The Identity Advantage.

I don’t speak about identity because I have every answer figured out. I speak about it because I’ve lived what happens when identity and performance become too closely connected—and I believe athletes and high performers can prepare for that reality before transition forces them to confront it.

Today, my work is about helping people develop a stronger foundation for who they are, align the way they live with who they want to become, and pursue excellence without asking performance to tell them what they’re worth.